Below is some sobering, old-school but very timely piece of advice, from copywriting expert Clayton Makepeace, about what it really takes to “make it”.
“The other day in an interview, I was asked, “What are the most crucial qualities for an entrepreneur, a marketer or a copywriter to have?”
I’m sure the interviewer expected me to say something like, “You need to be a great writer. You need to be creative.”
My answer: “Courage. Independence. Intensity. Persistence. And a mind-blowing work ethic.”
- It takes courage and fierce independence to decline the comfort and security of a dead-end job … go out on your own … invest your own money and your own time … risk losing it all … and to take sole responsibility for your success or failure.
- It takes monumental amounts of intensity to learn what must be learned and to apply it in ways that produce the optimum result.
- It takes remarkable persistence to stick with it when the going gets tough; to pick yourself up after a failure … when all around you are urging you to quit and settle for the mediocrity and pseudo-security of worker bee.
- It takes an untiring commitment to excellence in every aspect of your work — and attention even to seemingly unimportant details — to produce work that will lift you head and shoulders among your competitors.
- And of course, to do all this, you’ll need the work ethic of a champion.“
Clayton Makepeace, is publisher and editor of Makepeace Total Package. You can read more about succeeding in copywriting and marketing here.
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