If you’re anything like me, chances are you’ve probably spent a great deal of time downloading and reading eBooks. So it was a refreshing change to actually pick up a hardcover book this past weekend and read about Internet Marketing, away from a screen. (Yes, you can print a PDF file but it’s not the same). 
Whether you’re trying to build an online business or are happily employed, Crush It! packs excellent tips for everyone, from newbie bloggers to experienced online marketers.
Author, Gary Vaynerchuk reveals highlights of his life story, (truly inspiring), and offers a blueprint of the step-by-step process he used to grow his family’s liquor store into a multimillion dollar business, while establishing his own unique personal brand on the Internet.
Gary advocates the importance of personal branding and his book is filled with actionable steps anyone can put into practice.
The book concludes with a checklist of 21 concrete action items needed to build a personal brand.
I’m copying item #4 below:
Name your personal brand. Have a clear idea of who you are and what makes you unique. “For example, “The no-bs real-estate agent”, “The connoisseur of cookware” etc.
If you’re looking for gift ideas priced under $15.00, I recommend copies Crush It! for your friends and relatives. (This is not an affiliate link).
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